The Nike+ FuelBand.

Stan Megraw
25 January 2012

Nike introduced a new fitness gadget last week that’s designed to help people become more active.

If you’re into physical fitness, participate in sports or simply lead an active lifestyle, the Nike+ FuelBand might just be the gadget for you. While other devices may tell you the number of steps you’ve taken or how many "klicks" you’ve run, the engineers at Nike have come up with a radically new way of tracking your physical activity.

The funky looking Nike+ FuelBand displays three familiar measurements – time, calories and steps – and a proprietary measurement called “NikeFuel”. This is a value that’s been calculated using oxygen kinetics. What this means is that experts working with Nike have associated different oxygen intake rates with specific fitness activities and used these correlations to translate wrist motions into NikeFuel values.

The genius behind the Nike concept is that it doesn’t matter whether you’re participating in extreme sports, enjoying a PC gaming experience or just chilling out, everyone is measured the same…. equal points for equal activity. According to the company press release, the Nike+ FuelBand was designed to “get people challenging themselves to do more and better their own scores.’ It’s a tool to get people more active.”

The Nike+ FuelBand is now available for pre-ordering in the U.S. ($149.00), with the first deliveries scheduled for February 22, 2012. To learn more about its features and specs, click here.

Article first published January 26, 2012

Stan Megraw

Stan is a writer/researcher, a PhD graduate of McGill University and was a member of the CurioCity team for several years. As a kid he dreamed of playing hockey in the NHL then becoming an astronaut with NASA. Instead, he ended up as an environmental research scientist. In his spare time Stan enjoys working on DIY projects, cooking and exploring his Irish roots.


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