About one in four high school students in North America have their lip, nose, navel, tongue,eyebrow, or upper ear pierced. So what's behind this phenomenon?

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What we watch influences our emotions to such a point that advertisers are hoping to tap into that information to make more effective TV ads as well as better market their products to us. To understand how, let’s first take a closer look at the brain.

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Models are known for sporting high heel shoes down the runway, but there may be some evolutionary reasons from wearing these top fashion items.

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Ever wonder how movies get all their sounds (an even some of the unrealistic ones)? Read on to learn about the work of Foley artists.

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The science behind why we get Writer's Block and how to over-come it.

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Aside from any soul-searching reason for a radiating beauty, one thing is for certain: When you enter a party clad in clothes that actually emit light via lasers, you'll not only glow — you'll sizzle.

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"Sound panning" is a technique that allows sounds to fade in and out of one another. This effect is commonly used in horror films, but it is also used in a variety of music recordings.

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Putting Electronics into the Eye? Humans are visually oriented, and the science behind bionic eyes is not as far-fetched as you may think.

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Have you ever wanted to hold your nose in the change room? Does the aroma of your hockey bag drive your Mom to distraction? Have you ever wondered what on earth makes your sports equipment smell that bad?

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The future of video? Blu-ray is the name of a next generation optical disc format. It is able to record, rewrite, and playback high definition video in addition to storing more data than DVDs. Amazingly, it is the same dimensions as the typical DVD disc.

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